Custom boxes have now improved how businesses utilize packaging solutions. There are now new ways and techniques being developed to bring in more customers and keep improving packaging quality. It is becoming easier to increase brand awareness through custom packaging boxes by using different printing techniques. Along with the design, it is important to make sure that the boxes are durable, Cost-effective, and sustainable. This will bring more versatility for the manufacturers in their product presentation and storage. The most amazing thing about custom packaging is that you can design them in any way you like. Here we will go through a few simple techniques that will help you improve your custom boxes and gain more recognition through them.
Know Your Competitors
If you are starting a business or already have a business, no matter big or small, analyzing your competitors is always important. Keeping a check on what your competitors are doing and determining what you can do differently from them or better than them are crucial factors that will help you improve your custom boxes. For example, if you have a jewelry business and almost everyone in the business has square-shaped boxes with darker colors, you have to figure out a way to adapt things differently to attract customers. You can bring more creativity into your packaging techniques by analyzing your competitors.
Most of the time, the packaging is also based on the type of product you are offering your customers; for instance, if you manufacture or sell perfumes, you cannot use regular boxes. You w=have to customize boxes of more durable and hard material while still incorporating creative design in them.
Attractive Color Themes
The color scheme of your custom boxes is the first thing that customers will usually notice. The color scheme depends on the product and the customer’s preference or the target customers. It depends on whether your product is the kind of product that will best suit brighter and more vibrant like for cosmetics. On the other hand, if you are selling a high-end product with a sophisticated concept, then choose more dark, cool-toned, or neutral colors to make the custom packaging boxes look classy and elegant.
While picking a color theme for your packaging, make sure to select the colors that will match your logo. This will easily communicate the value of your brand to your target audience from the packaging. Choosing attractive color schemes and designs is important to leave a good impression on your customers.
Material Of the Custom Boxes
The material of the custom shipping boxes matters as much as their designs and colors. It is important to use sturdy and durable boxes to protect the products during the shipping process. While customizing boxes, you will always get an option to choose the material along with the prints, patterns, and the rest of the design. For example, cardboard boxes, corrugated boxes, etc., are more durable and stronger enough to protect your valuable products from any damage. After choosing the best kind of material, you can customize them in any shape or size with a design of your choice.
Add Details on The Box
While customizing boxes, one factor that will gain you more recognition and trust from the customers is adding more details on the custom packaging. These details could be about your product or the business in general. This will help customers identify any specifics related to the product and its usage. For example, you can include addresses to any of your social media pages or other customer support contact information for socials. Other than that, if your product has an expiration date, it is always effective to include that on the boxes. You can also include any care instructions on a card inside the box or written on the side of the box. This will make customers engage more with your brand and gain more recognition.
Add Freebies in The Box
This is not an essential tip, but it could be effective, especially for small businesses, to attract more customers and make the current customers happy. You can add a small freebie along with the main product. This will increase the customer’s interest in the products and increase repeat business. Always try creative custom box designs to keep customers engaged and interested in buying the same products over and over again.
